The modern oil and gas industry began when the first well was drilled at Titusville in 1859. It has since gone through highs and lows and is now at the most challenging point in its 150-year history. How much longer will it last? Michael Bellamy, Global Marketing Leader for GE Oil & Gas, recaps his recent address to industry stakeholders in Calgary, discussing various projections of future supply and demand as the context for GE’s work to push back technological boundaries that might help resources last another 150 years.